Tag Archives: online display

Online advertising: which channels work for what?

No sea­soned account man­ag­er or art direc­tor would dis­pute that dri­ving online adver­tis­ing sales for clients is a big pri­or­i­ty in Adland; but it’s not the only objec­tive to con­sid­er. A recent world­wide study by research com­pa­ny Econ­sul­tan­cy found that dif­fer­ent chan­nels are used by