The hard work of business development managers and others who tirelessly put their backs into driving online advertising sales has paid off handsomely in the US, where ad sales hit an historic high of $20.1 billion dollars during the first half of 2013. Mobile gets gold,
Canny business development managers eager to get the low-down on the hottest new developments in Adland might spend a little time familiarizing themselves with Ideal Media, a New York-based startup that takes an intelligent approach to native content advertising. Content promotion + content creation =
Online advertising agencies are facing a potentially big headache in the U.S., as controversy about native advertising begins to heat up. Diligent art directors and account managers might want to take note that the FTC is threatening formal regulation unless the advertising industry gets a
A new report from mobile advertising tech company Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile advertising” report reveals that, over the same
A business expert has urged account managers and others holding media jobs in online advertising agencies to be more discriminating about what they’re trying to measure with adtech data. Don’t measure efficiency when effectiveness is what’s needed There is a fashion these days for “programmatic