Tag Archives: One Kings Lane

Content and commerce as a double act: a big new trend emerges in ecommerce

E‑commerce ana­lysts and web con­tent man­agers would do well to note an emerg­ing trend which is attract­ing the inter­est of investors, big time: com­merce and con­tent are no longer ships that sail indif­fer­ent­ly past each oth­er in the night but an audi­ence-build­ing, rev­enue boost­ing dou­ble act.