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The Hottest Digital Media Jobs Nobody Ever Thought of

Want a Real Perspective on the Future of Digital Media jobs, Near Field Communication!

So if you’ve been think­ing about the kinds of media jobs that will be big in the future. How about those that will be a par­a­digm shift in human behav­iors? Con­sid­er this fore­cast from Magna Glob­al, World-wide ad rev­enue will grow 4.8% to $536 bil­lion in 2015. ZenithOp­ti­me­dia, pre­dict­ing spend­ing will rise 4.9% in 2015 to $545 bil­lion. Magna Glob­al, says Dig­i­tal Media is on track to sur­pass TV rev­enue in the U.S. by 2017. Did you just read that, these are big num­bers, and you should be look­ing at big num­ber mar­kets if you’re still try­ing to fig­ure out where to apply your exper­tise or inter­ests? In the Unit­ed King­dom, Dig­i­tal media is their top pri­or­i­ty, and the same goes for inter­na­tion­al mar­kets. As of right now, it looks like TV ad rev­enue is dying a slow death. Paid search is the num­ber-one Dig­i­tal media for­mat with near­ly half of all glob­al dol­lars, fol­lowed by dis­play (21%), social (12%) and video (8%). Magna states, “The shift to dig­i­tal is hav­ing a defla­tion­ary impact on the entire mar­ket as dig­i­tal for­mats, when­ev­er com­pa­ra­ble to tra­di­tion­al for­mat, look cheap­er and there­fore erode the pric­ing pow­er of tra­di­tion­al media cat­e­gories,”. Mobile ad…

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Tapit raises $2.3 million to extend its NFC-based mobile advertising

These might seem like tough times for NFC-based mobile adver­tis­ing agen­cies, giv­en Apple’s deci­sion not to include NFC on the iPhone 5; but that hasn’t stopped Aus­tralian mobile adver­tis­ing start-up Tapit from bag­ging an impres­sive $2.3 mil­lion in Series A fund­ing. Does NFC have a future? The iPhone 5 effect is believed to have delayed Near Field Com­mu­ni­ca­tion by two years in West­ern Europe and the U.S., but it seems that things are dif­fer­ent in Syd­ney.  Tapit’s deal was led by MPC Ven­tures with par­tic­i­pa­tion from Jon Medved’s ourcrowd.com, David Thrum and David Shein. Much hinges on whether Apple will even­tu­al­ly embrace NFC – if it doesn’t, it’s unlike­ly to become an inter­na­tion­al­ly stan­dard tech­nol­o­gy any time soon.  But Tapit has a great deal of faith in it as a means of reach­ing con­sumers through mobile phones adver­tis­ing.  Here’s how they use it. Mar­ket­ing suc­cess with NFC Tapit works with hand­set mak­ers, car­ri­ers, agen­cies and brands, deliv­er­ing NFC-based mar­ket­ing.  The lat­ter involves any­thing from con­tent deliv­ery to social com­mu­ni­ty build­ing, coupon dis­tri­b­u­tion to tick­et­ing, m‑commerce to com­pe­ti­tions.  It also offers sur­veys and reviews.  As soon as a user taps Tapit’s logo on an NFC-enabled gad­get, con­tent is sent direct­ly to…

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