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What is Digital Scarcity and how does that benefit NeonMob?

What is Digital Scarcity and how does that benefit NeonMob?

How on Earth did a com­pa­ny like Neon­Mob sell 4.8 mil­lion pieces of dig­i­tal art since launch­ing in 2012? They must have found a gim­mick that works because so far they’ve raised a total of $2million dol­lars in seed fund­ing from investors. Oh and get this, the guy who invent­ed the hash­tag back in 2007, Chris Messi­na is leav­ing Google after more than three and a half years to join this com­pa­ny. So what is it about Neon Mob that made Messi­na become this San Fran­cis­co Company’s head of com­mu­ni­ty and growth? Dig­i­tal Art is a grow­ing indus­try and the fact is that there are so many images avail­able on the web that try­ing to make mon­ey on it is very dif­fi­cult, so Neon­Mob (jobs st Neon­Mob) is look­ing to make it so that an image avail­able online is unique and wor­thy of being col­lect­ed. How is this done? You have to cre­ate the idea of scarci­ty, that that image is lim­it­ed in acces­si­bil­i­ty. The com­pa­ny offers a myr­i­ad of tools and fea­tures that the artist can apply to their works to help them build col­lec­tions. Then if a cus­tomer wants to buy the col­lec­tion they can. The artist deter­mines…

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