Social media ad spend will double by 2016 and native ads will surge
LeadÂing media and adverÂtisÂing adviÂsoÂry firm BIA/Kelsey has just released a new study which sugÂgests that spendÂing on social ads will soar from this year’s total of $4.6 bilÂlion to $9.2 bilÂlion in 2016 – a litÂerÂal douÂbling in under four years. The foreÂcast, which will