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Li-Fi, LED lights will now Broadcast Ads to your Smartphone, Tablet or TV!

Li-Fi, LED lights will now Broadcast Ads to your Smartphone, Tablet or TV!

Back in 2011 Pro­fes­sor Har­ald Haas of Edin­burgh Uni­ver­si­ty asked “What if every light bulb in the world could also trans­mit data?” It turns out he pro­ceed­ed to dis­cov­er the answer for him­self. So with stan­­dard-off-the-shelf LED’s (light-emit­t­ing diode), numer­ous tests were made and it appears that LED light­ing fix­tures can trans­mit wire­less data at very com­pet­i­tive high speeds. Haas calls it “Li-Fi”, broad­band trans­mis­sion using the Vis­i­ble Light Spec­trum or VLS. This is part of the elec­tro­mag­net­ic spec­trum, just like radio waves, is safe, prac­ti­cal to use and mul­ti-func­­tion­al. This type of broad­band could be lim­it­less. NASA has start­ed work­ing with it to devel­op sup­ple­men­tal com­mu­ni­ca­tions sys­tems with­in the Inter­na­tion­al Space Sta­tion’s Wi-Fi sys­tem, and pos­si­bly enhance it with such fea­tures as Glob­al Posi­tion­ing Satel­lite Rout­ing Sys­tems archi­tec­ture. Accord­ing to NASA, Alexan­der Gra­ham Bell, inven­tor of the not so famous pho­to­phone demon­strat­ed in the 1880s, trans­mis­sion of speech using mod­u­lat­ed sun­light over a dis­tance of sev­er­al hun­dred yards. Cool right? But we don’t have to go all out­er space to see the near term use­ful appli­ca­tions of Li-Fi. It could do won­ders pro­vid­ing broad­band for a com­pa­ny head­quar­ters or sim­ple cof­fee shop. Any­where LED lights are could be designed…

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Big boost for Ministry of Supply, the ecommerce startup that uses NASA technology in shirts

Now here’s an intrigu­ing ques­tion to test the mar­ket savvi­ness of the enter­pris­ing ecom­merce ana­lyst: what does men’s busi­ness attire share in com­mon with NASA space­suits? Most peo­ple would be hard-pressed to come up with an answer. How­ev­er, Boston-based start­up Min­istry of Sup­ply is aim­ing to ensure that its moniker comes to the lips of every ecom­merce ana­lyst or con­sumer who gets asked that ques­tion. The NASA-inspired busi­ness shirt  Found­ed in 2010 by two engi­neer­ing grad­u­ates from MIT, Min­istry of Sup­ply aims to build a new type of menswear that has the com­fort and func­tion­al­i­ty of work­out gear, but looks per­fect­ly at home in the board­room. To that end, it’s adapt­ed tech­nol­o­gy used in the design of NASA’s space­suits to ensure its dress shirts not only don’t wrin­kle, but con­trol odor and per­spi­ra­tion, too, while retain­ing a sar­to­ri­al­ly dap­per appear­ance. Most ecom­merce ana­lysts will be aware that fledg­lings in this sec­tor often face a strug­gle to find investors. Orig­i­nal­ly rebuffed by ven­ture cap­i­tal­ists who want­ed more proof of con­cept, the intre­pid co-founders of Min­istry of Sup­ply approached Kick­starter, and that’s when things start­ed to take off. They bagged $400,000 more than they were intend­ing to raise — and that was…

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