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Will Monegraph open the doors to a new ecommerce market for digital artists?

Will Monegraph open the doors to a new ecommerce market for digital artists?

Most sea­soned e‑commerce ana­lysts will know that the world beyond the web has come to be known as “meat­space”. And for one species of poten­tial entre­pre­neur, visu­al image artists, meat­space is where they have to stay if they’re to make a liv­ing. But New York start­up Mon­e­graph is poised to change all that. A new ecom­merce mar­ket in dig­i­tal image art beck­ons. Authen­ti­cat­ing dig­i­tal orig­i­nal­i­ty  The prob­lem that dig­i­tal artists have is that it’s vir­tu­al­ly impos­si­ble to des­ig­nate an orig­i­nal dig­i­tal image as, well, orig­i­nal. In a nut­shell, it takes a lot of skill and labor to make a con­vinc­ing copy of an oil paint­ing and no copy will cor­re­spond in every detail with the orig­i­nal. But any­one can make a copy of a dig­i­tal image in an instant: with­out the scarci­ty fac­tor inher­ent to meat­space art, there’s no viable mar­ket for dig­i­tal artists. Mon­e­graph, which was cre­at­ed this year for the Rhi­zom Sev­en On Sev­en con­fer­ence by fel­low New York­ers Kevin McCoy (a mul­ti-media artist) and Anil Dash (entre­pre­neur and writer), is about to open real e‑commerce prospects for dig­i­tal artists. Any e‑commerce ana­lysts out there intrigued by how this fete will be actu­al­ized should lis­ten up now. Artists sign in to the…

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