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Big boost for Ministry of Supply, the ecommerce startup that uses NASA technology in shirts

Now here’s an intrigu­ing ques­tion to test the mar­ket savvi­ness of the enter­pris­ing ecom­merce ana­lyst: what does men’s busi­ness attire share in com­mon with NASA space­suits? Most peo­ple would be hard-pressed to come up with an answer. How­ev­er, Boston-based start­up Min­istry of Sup­ply is aim­ing to ensure that its moniker comes to the lips of every ecom­merce ana­lyst or con­sumer who gets asked that ques­tion. The NASA-inspired busi­ness shirt  Found­ed in 2010 by two engi­neer­ing grad­u­ates from MIT, Min­istry of Sup­ply aims to build a new type of menswear that has the com­fort and func­tion­al­i­ty of work­out gear, but looks per­fect­ly at home in the board­room. To that end, it’s adapt­ed tech­nol­o­gy used in the design of NASA’s space­suits to ensure its dress shirts not only don’t wrin­kle, but con­trol odor and per­spi­ra­tion, too, while retain­ing a sar­to­ri­al­ly dap­per appear­ance. Most ecom­merce ana­lysts will be aware that fledg­lings in this sec­tor often face a strug­gle to find investors. Orig­i­nal­ly rebuffed by ven­ture cap­i­tal­ists who want­ed more proof of con­cept, the intre­pid co-founders of Min­istry of Sup­ply approached Kick­starter, and that’s when things start­ed to take off. They bagged $400,000 more than they were intend­ing to raise — and that was…

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