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Tag Archives: Millennial Media

Mobile advertisers target TV programming above all for their ads, says new report

The month­ly Score­card for Mobile Adver­tis­ing reach and Tar­get­ing (S.M.A.R.T) Report from mobile adver­tis­ing com­pa­ny Mil­len­ni­al Media is becom­ing required read­ing for any­one with media jobs in mobile adver­tis­ing agen­cies; and the lat­est edi­tion, which cov­ers trends in 2012, shows that mobile ads placed around

Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those hold­ing media jobs in the mobile adver­tis­ing indus­try that con­sumer pack­aged good mar­keters have been slow to adopt the chan­nel; how­ev­er, new research by Mil­len­ni­al Media and com­Score sug­gests that this assump­tion is yesterday’s news. Things are chang­ing fast: