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Tag Archives: Millennial Media

Mobile advertisers target TV programming above all for their ads, says new report

The monthly Scorecard for Mobile Advertising reach and Targeting (S.M.A.R.T) Report from mobile advertising company Millennial Media is becoming required reading for anyone with media jobs in mobile advertising agencies; and the latest edition, which covers trends in 2012, shows that mobile ads placed around

Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those holding media jobs in the mobile advertising industry that consumer packaged good marketers have been slow to adopt the channel; however, new research by Millennial Media and comScore suggests that this assumption is yesterday’s news. Things are changing fast: