Doubling UP: $200 Million More for New Video Creators at YouTube
In 2011, Google investÂed $150 milÂlion into the creÂation of over 100 YouTube chanÂnels, most of which feaÂtured excluÂsive conÂtent from the likes of The Onion, Slate and The Wall Street JourÂnal. SevÂerÂal celebriÂties also joined the effort, includÂing such media senÂsaÂtions as MadonÂna, Ashton