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New York ad tech startup MediaMath aims for international expansion with massive new cash injection

Any prod­uct man­ag­er who knows about ad tech firms will have heard that stock val­ues nose-dived late last year dur­ing a tur­bu­lent IPO sea­son; but New York’s ad tech star Media­Math still man­aged to retain investor con­fi­dence this year and has just suc­cess­ful­ly closed a mas­sive Series C round worth $73.5 mil­lion. It also raised its debt to $105 mil­lion. That means the total raised amount­ed to a thun­der­ing $178.5 mil­lion, dwarf­ing the $14 mil­lion Series B it raised in 2011. Glob­al Expan­sion  Busi­ness savvy prod­uct man­agers might rea­son­ably sur­mise that MediaMath’s prime investor (the round was led by Spring Lake Equi­ty Part­ners) thinks its prod­uct offer­ings are a good few cuts above the com­pe­ti­tion, but it’s equal­ly like­ly that investors, who still seem con­fi­dent about pour­ing cash into ad tech firms, are in this case post­pon­ing an IPO until the stock mar­ket regains its bal­ance after last year’s volatil­i­ty. What­ev­er the rea­son­ing, Media­Math is clear about what it intends to do with the raise. Glob­al expan­sion is in its sights, and it plans to sup­port new offices in the APAC, EMEA and Latin Amer­i­can mar­kets. But that’s not all: it’s also plan­ning to chan­nel some of the mon­ey into…

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