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MediaFed Planning to Outperform Flipboard Following Taptu Buy Out

Strug­gling news aggre­ga­tion app Tap­tu must have thought all of its Christ­mases had come at once fol­low­ing its acqui­si­tion by Euro­pean news­feed mon­e­ti­za­tion and RSS com­pa­ny Medi­aFed and now the pair are plan­ning to take on estab­lished read­er apps includ­ing Flip­board and Pulse. It’s long been known that news read­er apps are oper­at­ing in a com­pet­i­tive mar­ket that’s near­ing sat­u­ra­tion, and when Tap­tu was launched in 2010, it quick­ly found that sur­vival was not going to be easy. Read­er apps tra­di­tion­al­ly strug­gle with dis­tri­b­u­tion, as well as fight­ing numer­ous law­suits from dis­grun­tled media com­pa­nies, all while try­ing to work out how to actu­al­ly make mon­ey. When faced with that kind of mar­ket, it seems Taptu’s end­ing is prob­a­bly a hap­py one. Com­pet­ing with Flip­board By wel­com­ing Tap­tu into the fold, UK-based Medi­aFed is hop­ing to bol­ster its news aggre­ga­tion ser­vices and help it go up against the more estab­lished Flip­board, Pulse, Feed­ly and Pris­mat­ic. It’s also fol­low­ing a trend set about a year ago by CNN, who pur­chased Zite, a news read­er tool that the com­pa­ny plans to use as part of its mobile strat­e­gy. How­ev­er, unlike CNN, Medi­aFed is not a pub­lish­er, it’s an adver­tis­ing net­work which places con­tent…

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