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New York’s Nomi acquires Media Armor

Any­one hold­ing media jobs in online adver­tis­ing agen­cies, from art direc­tors to account man­agers, will know that, in the era of dig­i­tal adver­tis­ing, cre­ative tal­ent and sound data need to be joined at the hip. That is per­haps why New York’s ris­ing data and mar­ket­ing start-up Nomi has just acquired cross-device ad tar­get­ing start-up Media Armor. Dig­i­tiz­ing the offline world Nomi’s mis­sion since its launch in 2012 has been to, “dig­i­tize the offline world to be on par with the online world”: it brings its tech­nol­o­gy and tal­ent to bricks and mor­tar retail­ers, pro­vid­ing them with the data they need to be as opti­mized as an ecom­merce site. By exploit­ing data that already exists, it can show them not only how suc­cess­ful mar­ket­ing cam­paigns have been in ramp­ing up in-store traf­fic, but how much of that traf­fic actu­al­ly ends up mak­ing pur­chas­es. Nomi’s tech­nol­o­gy nifti­ly inte­grates data about cus­tomers across mobile, the web and in stores, giv­ing retail­ers a full pic­ture of what they’re doing and what they’re inter­est­ed in. In Octo­ber last year, Nomi suc­cess­ful­ly raised Series A invest­ment amount­ing to $10 mil­lion, much of which was ploughed into its engi­neer­ing and prod­uct teams. But it’s had its sights…

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