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Is New York startup Reelio the Match.com for brands seeking top YouTube video-creating talent?

There’s a match made in heav­en in the off­ing: New York tech start­up Ree­lio worked out that when great YouTube video cre­ators talk, peo­ple sit up and lis­ten. But when brands do the same, peo­ple get skep­ti­cal. So they decid­ed to become the “Match.com” of the “brand meets cre­ator” YouTube world (the sec­ond biggest search tool on the plan­et, don’t for­get). This is the kind of plat­form job­bing prod­uct man­agers sali­vate over. Mutu­al ben­e­fits? As the company’s web­site puts it in rela­tion to con­tent cre­ators: “Brands need you to be the one that brings them to the par­ty on the oth­er side of town and says, “Hey, it’s cool. They’re with me.” For­tu­nate­ly for you, brands are will­ing to pay for the priv­i­lege of your com­pa­ny.” The more skep­ti­cal prod­uct man­ag­er may well have fig­ured out that brands could eas­i­ly iden­ti­fy the top 1,000 most pop­u­lar video chan­nels on YouTube with­out Reelio’s help. But Reelio’s algo­rithms will allow them to get much, much deep­er: they col­lect and ana­lyze user-cre­at­ed videos uploaded to YouTube, iden­ti­fy­ing tal­ent that might not be so pop­u­lar but is def­i­nite­ly capa­ble of pro­duc­ing superb videos. These cre­ators can — and do — reach a big, engaged…

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