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E‑Payments in Cars with “Selfies” Facial Recognition and Fingerprints, Oh Boy!

E-Payments in Cars with Selfies and fingerprints, Oh Boy!

The sad truth is we cur­rent­ly live in a world where every­one wants to get paid, and fast; so Fresh­books, Visa and Mas­ter­card are work­ing towards mak­ing E‑payments occur as fast as human­ly pos­si­ble.  So how are all these quick trans­ac­tions of cur­ren­cy going to hap­pen?  Let’s first take a look at what Fresh­books is up to.  Found­ed in Toron­to back in 2003 as a cloud based accoun­tan­cy soft­ware, they’ve moved into the cred­it card read­er busi­ness to accept cards through a smart­phone.  They announced it back in Decem­ber and have test­ed it with invite only cus­tomers for a lim­it­ed time.  Their $29 read­er is a direct com­peti­tor for Jack Dorsey’s Square which went pub­lic 3 months ago. The read­er unit that plugs direct­ly into an iPhone’s audio jack and is designed to help free­lancers and small-busi­­ness own­ers go “cash-free” by accept­ing most com­mon bank pay­ment cards.  How­ev­er, the card read­er inte­grates with Fresh­Books broad­er soft­ware offer­ing, mean­ing that mer­chants’ invoic­es and finan­cial reports will be synced in real time when each pay­ment is processed.  In addi­tion to the $29, mer­chants will be charged 2.7 per­cent + $0.30 for each Visa and Mas­ter­Card trans­ac­tion, and 3.4 per­cent + $0.30 for Amer­i­can…

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4 Reasons Mobile Phones and Devices will Rule our World

4 Reasons Why Mobile Phones will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become a major part of your world. Here are four rea­sons why mobile phones may become the num­ber one mar­ket­ing focus:   Rea­son #1: Mobile Phone Pay­ments to be $1 Tril­lion by 2015 Star­bucks accepts over 3 mil­lion mobile pay­ments each month from their 10 mil­lion mobile phone users accord­ing to Alexan­dra Wheel­er, Star­buck­’s VP Glob­al Dig­i­tal Mar­ket­ing.   We’ve all heard about pay­ment Wal­lets like Google Wal­let, Square and many oth­ers.  You may have seen the Citibank com­mer­cials where they are send­ing mon­ey from their mobile phones.   Ken Moy, Senior VP-Group Head, US Emerg­ing Pay­ments Lead from Mas­ter­Card expects every con­nect­ed device to become a com­merce device.  Ken’s stats from the Yan­kee Group esti­mate that by 2015 there will be $1Trillion in mobile pay­ments and that 19% of shop­pers in 2015 would pay for their in-store pur­chas­es with their mobile phone. Rea­son 2:  The Face­book Effect – Share of Mobile Time In the last 12 months…

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