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Marissa Mayer Snaps Up Stamped and a Raft of Celebrity Backers Can’t be Wrong

Why would Maris­sa May­er buy Stamped only to elim­i­nate its prod­ucts? Stamped is an app start­up that’s run by sev­er­al of her old Google chums. Since tak­ing over the reins at Yahoo back in July, spec­u­la­tion has been rife on what Mayer’s first pur­chase will be, and now all of those who have been wait­ing with bait­ed breath for her to get the check book out can rest easy as the deed has final­ly been done. Those look­ing for media jobs will no doubt see oppor­tu­ni­ties increase in the clam­our as star­tups shout to get their share of the Yahoo purse. Who or What is Stamped? Stamped is a mobile and web app that allows users to share and keep track of the things they like such as restau­rants, books, shops, films and oth­er apps. Users can access the rec­om­men­da­tions of their friends and those of the so-called ‘tastemak­ers’ – key influ­encers that include top chef Mario Balati (who is an advi­sor to the com­pa­ny), and film crit­ic Peter Tra­vers. Instead of rat­ing a book, restau­rant or film with a star rat­ing or feed­back, you sim­ply ‘stamp’ the item to show your approval. As a user grows their social con­nec­tions,…

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What’s Next For Ross?

Ross Levinsohn

Things nev­er stay still in the hurly-burly that is dig­i­tal media, and just this week Yahoo announced that inter­im CEO Ross Levin­sohn is set to walk fol­low­ing the appoint­ment of Google’s Maris­sa May­er. This is the sec­ond time he has been passed over for the top job. Fol­low­ing the sack­ing of Scott Thomp­son, now firm­ly ensconced at shop­ping net­work Shoprun­ner, Levin­sohn was asked to step into the breech and over­see con­tent cre­ation, engi­neer­ing and strat­e­gy. He led adver­tis­ing sales and con­tent, he also won praise for bro­ker­ing part­ner­ships with Clear Chan­nel, Spo­ti­fy and, most impor­tant­ly, Face­book. Levin­sohn also man­aged a deal with Chi­nese e‑commerce firm Ali Baba Group Hold­ing that would see the com­pa­ny buy  back a stake in itself and earn Yahoo $6.3 bil­lion in cash and up to $800 mil­lion in pre­ferred stock. Tak­ing all of the above into account, it seems like­ly he will not be left on the shelf for long. How­ev­er, in the ever-more inces­tu­ous world of the search engine, where CEOs and execs seem to skip effort­less­ly between the giants, what does this lat­est move actu­al­ly mean for the sec­tor and where might Levin­sohn end up? Strug­gling Search Engines Yahoo will undoubt­ed­ly now be…

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A New Future For Yahoo? What’s The Deal With Marissa Mayer?


Five chief execs in three years is not a stat to be proud of, but has Yahoo found the answer to its busi­ness woes in the shape of new CEO and Google turn­coat Maris­sa May­er? The tur­bu­lence expe­ri­enced by Yahoo over the past few years looks set to con­tin­ue a lit­tle while longer after the sur­prise appoint­ment of for­mer Google exec May­er as its new CEO. While most peo­ple could be for­giv­en for think­ing that this time the job might land in the lap of long-suf­fer­­ing inter­im CEO Ross Levin­sohn, it seems the board had oth­er ideas. As May­er walked in the door, Levin­sohn walked out. With­out the expe­ri­ence and con­tact book of Levin­sohn its felt that May­er might strug­gle to make her mark – par­tic­u­lar­ly as she lacks the adver­tis­ing know-how of her pre­de­ces­sor and that cer­tain­ly seems to be where the sector’s head­ed. Unique and inno­v­a­tive prod­ucts are great, but you need to make mon­ey to devel­op them and that’s where the adver­tis­ing dol­lars count. Indus­try Expe­ri­ence No one can deny that May­er has the cre­den­tials. She was one of only 20 employ­ees when she joined Google in 1999 as their first female engi­neer and dur­ing her tenure…

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