Tag Archives: Larry Kim

Google announces big changes to the way it does mobile advertising

Adver­tis­ers are about to find that cross-plat­­form adver­tis­ing will be a whole lot eas­i­er, thanks to sweep­ing changes to the way Google intends to sell mobile ads. Mobile adver­tis­ing agen­cies will now be spared the labo­ri­ous process of sub­mit­ting dif­fer­ent strate­gies for dif­fer­ent devices –