Heyzap morphs from social gaming network to ‘significant player in mobile advertising’
When Y ComÂbiÂÂnaÂÂtor-incuÂÂbatÂed social gamÂing netÂwork Heyzap began introÂducÂing mobile adverÂtisÂing back in March with the launch of a new softÂware develÂopÂment kit, the jury was out on whether the plan had legs. But those with doubts who hold media jobs in mobile adverÂtisÂing agencies