Tag Archives: John Boyer

Are display ads passé? Federated Media thinks so

Ad indus­try leviathan Fed­er­at­ed Media has just announced that it’s putting its direct dis­play ad busi­ness out to pas­ture. In news guar­an­teed to grab the atten­tion of every adver­tis­ing sales man­ag­er and busi­ness devel­op­ment man­ag­er work­ing in Adland, FM’s move her­alds a major change in