Why ad agency account managers should support data collection
In a recent blog which should meet with the full agreeÂment of most art direcÂtors and account manÂagers in online adverÂtisÂing agenÂcies, a LonÂÂdon-based solicÂiÂtor has made a comÂpelling arguÂment against over-regÂuÂlaÂÂtive legÂisÂlaÂtion which may needÂlessÂly conÂstrict the busiÂness of tarÂgetÂed adverÂtisÂing (or OBA, online
