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Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next?

Techcrunch Interviews Infinite Analytics Can they Predict What you Will Buy Next

If you want to work in the future today then this media job at Infi­nite Ana­lyt­ics could be for you.  Infi­nite Ana­lyt­ics enables their cus­tomers to use their eCom­merce data to pre­dict con­sumer behav­ior and per­son­al­ize expe­ri­ences. Infi­nite Ana­lyt­ics uti­lizes machine learn­ing, nat­ur­al lan­guage pro­cess­ing, ran­dom for­est mod­el­ing, image recog­ni­tion, and seman­tic tech­nolo­gies to dri­ve increased sales and con­ver­sions on client sites. The secret sauce is match­ing indi­vid­u­al’s pro­files to prod­uct pro­files, which they call genomes.  In essence Infi­nite Ana­lyt­ics is learn­ing every­thing about the peo­ple that buy spe­cif­ic prod­ucts and match­ing that infor­ma­tion with the deep pro­files they devel­op of your web­site vis­i­tors. We spoke with Arjun Mend­hi, the Direc­tor of Prod­ucts for Infi­nite Ana­lyt­ics, who talked about all the great MIT minds that are at work find­ing ways to max­i­mize sales from ecom­merce stores. But isn’t all this per­son­al­iza­tion bias­ing the results?  Only show­ing your prod­ucts you’re most like­ly to buy vs let­ting you explore the prod­ucts?  Arjun explains how it all works to Roy Weiss­man of Media Jobs:     Roy: This is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Arjun Mend­hi, the Direc­tor of Prod­ucts for Infi­nite Ana­lyt­ics.   Arjun, tell us, what is Infi­nite Ana­lyt­ics?…

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