Tag Archives: iMediaConnection

How to get the best out of mobile advertising campaigns: an expert speaks

A promi­nent exec­u­tive in mobile mar­ket­ing has offered some key advice to cre­atives hold­ing media jobs in mobile adver­tis­ing agen­cies: focus on cus­tomer expe­ri­ence. Writ­ing in the online mar­ket­ing news and infor­ma­tion out­let iMe­di­a­Con­nec­tion, Deb­o­ra Lance (Exec­u­tive VP and Man­ag­ing Direc­tor of mobile mar­ket­ing agency