The hard work of busiÂness develÂopÂment manÂagers and othÂers who tireÂlessÂly put their backs into driÂving online adverÂtisÂing sales has paid off handÂsomeÂly in the US, where ad sales hit an hisÂtoric high of $20.1 bilÂlion dolÂlars durÂing the first half of 2013. Mobile gets gold,
BusiÂness develÂopÂment manÂagers who attendÂed the DigÂiÂtal ConÂtent NewFronts conÂferÂence in New York City back in May seem to have had a blast, but won’t have been aware of the findÂings of a newÂÂly-released attendee poll conÂductÂed by the InterÂacÂtive AdverÂtisÂing Bureau. The powÂer of
BusiÂness develÂopÂment manÂagers toilÂing in the online adverÂtisÂing indusÂtry should be breakÂing open the chamÂpagne today, as new figÂures from the IAB and PriceÂWaÂterÂhouseÂCÂoopÂers (PwC) reveal a specÂtacÂuÂlar year-on-year rise in U.S. digÂiÂtal ad revÂenue for the first quarÂter of 2013. A new landÂmark No less