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London-based startup Shutl shuttles toward the USA

Lon­don based e‑commerce start­up Shutl has just bagged an addi­tion­al $3.2 mil­lion in invest­ment which it plans to use in aid of its forth­com­ing USA launch. Hav­ing expand­ed spec­tac­u­lar­ly through the UK over the last twelve months, Shutl’s extra mon­ey came from sources old and new.  Exist­ing investors include Hum­ming­bird Ven­tures and the strate­gic ven­ture wing of UPS, while the rest came from new back­ers Notion Cap­i­tal and e.ventures. An ultra-fast Shutl E‑commerce man­agers and e‑commerce ana­lysts alike will be inter­est­ed in Shutl’s unique angle, as the mar­ket is undoubt­ed­ly get­ting more crowd­ed.  Wit­ness moves by big box stores like Sta­ples and Home Depot to step into the e‑commerce space.  Unlike fel­low start­up Beautylish, which is focus­ing on cus­tomer engage­ment as part of a longer-term m‑commerce strat­e­gy, Shutl makes a bold but sim­ple promise.  It will deliv­er any prod­uct paid for online either with­in a few min­utes or inside any hour-long win­dow cho­sen by the cus­tomer. The genius touch lies in its web platform’s links with local same-day couri­ers.  So far, its record is a deliv­ery tak­ing just 15 min­utes after pay­ment pro­cess­ing. Sched­uled for the first quar­ter of 2013, the state­side launch will be cen­tered ini­tial­ly in San Fran­cis­co…

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