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Online Food Acquisitions are just eating each other up, Yelp grows a belly!

Online Food Acquisitions are just eating each other up!

Holy Mack­er­el, come to think of it, you may want to con­sid­er order­ing that! This week Yelp announced it pur­chased online food order­ing ser­vice Eat24 for $134 mil­lion. This from Yelp’s blog: Eat24 is an online food order­ing app and web­site that cov­ers about 20,000 restau­rants across the coun­try. As a Yelp Plat­form part­ner, they’ve been a valu­able dri­ver of our growth in the restau­rant cat­e­go­ry while con­tin­u­ing to build an impres­sive busi­ness of their own. Eat24 is a com­peti­tor to Grub­hub. They were found­ed in 2008 and had man­aged to get a wid­get for order­ing food on Yelp which allowed them to com­pete against the oth­er food order­ing sites. Now that this deal is hap­pen­ing, these two com­pa­nies will become BFF’s. Jere­my Stop­pel­man, Yelp’s chief says online order­ing is “a key ver­ti­cal for Yelp.” The objec­tive is to “enhance our user expe­ri­ence [allow­ing] our large con­sumer audi­ence to trans­act direct­ly with busi­ness­es.” You should also make note that while they’ve spent a bun­dle of mon­ey acquir­ing Eat24, they also plan on expand­ing their ad sales staff by 40 per­cent this year. Now when you look at Grub­hub, their most recent quar­ter­ly report which was quite good you’ll under­stand why they are…

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