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NY’s Greats: the Warby Parker of men’s sneakers?

New York’s Greats is on course to become the War­by Park­er of mens footwear after break­ing $100,000 in sales in June. You don’t need to be a sea­soned ecom­merce ana­lyst to appre­ci­ate that an ecom­merce start­up that launched less than a year ago is going places when it hits sales like this so soon. It’s also on course for a run rate of $1.6 mil­lion by the end of the year. Social media savvy ecom­merce You might, though, need to con­sult your inner ecom­merce ana­lyst to under­stand its appeal. Con­ceived by footwear indus­try vet­er­ans Ryan Baben­zien and Jon Busce­mi, the com­pa­ny launched in August 2013 with the aim of deliv­er­ing high qual­i­ty men’s sneak­ers (it’s the first footwear com­pa­ny to be “Born in Brook­lyn,” accord­ing to its web­site). With 20 years of expe­ri­ence in the indus­try behind them, Baben­zien and Busce­mi fig­ured they could not only do that, but do it with a bar­gain price tag, too. If your inner ecom­merce ana­lyst is won­der­ing how much the start­up has spent on mar­ket­ing so far, the answer is sur­pris­ing: zilch. Its co-founders have been social media-savvy from the out­set, active­ly post­ing “man-cen­tric” imagery on Insta­gram (only 20 per­cent of which con­sist…

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