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Spotify v Pandora – Clash of The Music Streaming Titans

Spotify v Pandora

With over 4 mil­lion pay­ing cus­tomers and rev­enue pre­dict­ed to reach $880 mil­lion in 2012, what chance does Pan­do­ra have in keep­ing the wolves from the door now that Spo­ti­fy has its feet firm­ly under the table in the US? A lit­tle over a year ago, Spo­ti­fy strode into the US music stream­ing are­na and threat­ened to take on the best we had to offer includ­ing Groove­shark and of course, Pan­do­ra.  But can this Euro­pean behe­moth real­ly take on the best of the US? It has recent­ly been announced that the Swedish giant has already dou­bled its num­ber of pay­ing cus­tomers from 2million to 4million in the year since it was launched in the US and the site now boasts an impressive25% con­ver­sion rate. If you’re in the mar­ket for a dig­i­tal media job, Spo­ti­fy is a com­pa­ny to keep an eye on. Born in Europe, Tak­ing Over the World Spo­ti­fy offers users a cat­a­log of around 15million dig­i­tal­ly restrict­ed songs from qual­i­ty pur­vey­ors includ­ing EMI, Uni­ver­sal and Warn­er, and boast­ed 10million users just two years after launch in 2008. Two-and-a-half mil­lion of those users were ful­ly paid-up mem­bers. Since its 2011 appear­ance on the US scene, Spo­ti­fy has extend­ed…

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