Tag Archives: Gian Fulgoni

ComScore study suggests nearly half of online display ads are unviewed

Pro­fes­sion­als hold­ing media jobs in the inter­net adver­tis­ing indus­try were a lit­tle flum­moxed last year when Com­Score pub­lished research show­ing that almost a third of online dis­play ads (31 per cent) nev­er got viewed. But the job­bing busi­ness devel­op­ment man­ag­er may need to reach for