Tag Archives: GazeMetrix

GazeMetrix lets brands track their logos on social media with image recognition software

Now here’s a clever idea for for­ward-look­ing account man­agers from online adver­tis­ing agen­cies: use cut­t­ing-edge image-recog­ni­­tion soft­ware to detect how brand logos are being used in social media pho­tos. Such tech­nol­o­gy would let com­pa­nies track when, where and how their brands were fea­tured (“visu­al mentions”).