PeoÂple with media jobs in mobile adverÂtisÂing agenÂcies genÂerÂalÂly like to stay abreast of the latÂest trends in this growÂing corÂner of Adland, so when GartÂner proÂduces a new report on the state of the marÂket, everyÂone tends to sit up and lisÂten. The latest
CanÂdiÂdates lookÂing for media jobs may do well to conÂsidÂer the mobile adverÂtisÂing indusÂtry if they’re after a bright future. That’s cerÂtainÂly one of the impliÂcaÂtions of recent comÂments by Foursquare CRO Stephen RosenÂblatt, who believes that adverÂtisÂers who don’t embrace the burÂgeonÂing uptake of
Mobile adverÂtisÂing revÂenue is set to leap from last year’s globÂal figÂure of $9.6 bilÂlion to $11.4 bilÂlion this year, new research from GartÂner preÂdicts. Mobile adverÂtisÂing agenÂcies did betÂter than the globÂal research comÂpaÂny preÂdictÂed in NovemÂber last year, a fact which has caused