People with media jobs in mobile advertising agencies generally like to stay abreast of the latest trends in this growing corner of Adland, so when Gartner produces a new report on the state of the market, everyone tends to sit up and listen. The latest
Candidates looking for media jobs may do well to consider the mobile advertising industry if they’re after a bright future. That’s certainly one of the implications of recent comments by Foursquare CRO Stephen Rosenblatt, who believes that advertisers who don’t embrace the burgeoning uptake of
Mobile advertising revenue is set to leap from last year’s global figure of $9.6 billion to $11.4 billion this year, new research from Gartner predicts. Mobile advertising agencies did better than the global research company predicted in November last year, a fact which has caused