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AptDeco the curated online used furniture marketplace that takes the headache out of moving home

Those with expe­ri­ence of media jobs in ecom­merce might not have noticed a new era which has been grad­u­al­ly build­ing momen­tum; Kalam Den­nis and Reham Fagiri, co-founders of New York’s up-and-com­ing qual­i­ty used fur­ni­ture mar­ket­place, Apt­De­co, call it the age of the shar­ing econ­o­my. The shar­ing econ­o­my  E‑commerce ana­lysts unfa­mil­iar with the term might pon­der a cou­ple of facts about the used fur­ni­ture mar­ket: not only is it worth around a bil­lion dol­lars in the U.S. alone, it’s con­stant­ly active. Fagiri explains: “In the U.S., peo­ple move a lot. The aver­age per­son moves nine times after the age of 18 — so that’s a lot of moves, and whether they’re mov­ing to a big­ger place they’re going to need to buy fur­ni­ture or update their fur­ni­ture, or they’re con­sol­i­dat­ing and mov­ing to a small­er space, get­ting mar­ried… they’re going to have to get rid of fur­ni­ture, so there’s a need for this. Espe­cial­ly now [in the shar­ing econ­o­my age] — peo­ple are just more com­fort­able shar­ing their pos­ses­sions with oth­er folks.” And AptDeco’s mis­sion, since its recent grad­u­a­tion from Y‑Combinator, is to facil­i­tate that shar­ing secure­ly, effi­cient­ly and with the min­i­mum of fuss for sell­ers and pur­chasers alike. Savvy ecom­merce…

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