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Why Online Clothing Stores will Love this Innovation from Fovo

Why Online Clothing Stores will Love this Innovation from Fovo

Online cloth­ing stores are not earn­ing their pro­por­tion of wom­en’s cloth­ing sales due to one obsta­cle and Fovo may have the answer that could change wom­en’s shop­ping behav­ior for­ev­er. Online com­merce is clear­ly becom­ing the pref­er­ence for a grow­ing per­cent­age of the world, as is evi­denced by the suc­cess of com­pa­nies such as Ama­zon, Aliba­ba, and many oth­ers that include both a lit­tle of every­thing — such as the afore­men­tioned ‘vir­tu­al malls’ — and very spe­cif­ic offer­ings, such as shoes from Zap­pos. The lat­ter is a bit sur­pris­ing con­sid­er­ing how com­mon it is to try shoes on and walk in them before deter­min­ing whether the brand, style, and size are the right fit. There’s almost noth­ing worse than spend­ing a day walk­ing around in poor­ly fit­ting shoes. Why Don’t Online Cloth­ing Stores Do as Well? As pop­u­lar as all of these options are, shop­ping at online cloth­ing stores is still a lag­ging indi­ca­tor when it comes to wom­en’s e‑commerce. It seems that about 70% of women still pre­fer to shop for their clothes in a phys­i­cal store so that they can try them on and see how they feel and what they look like on their bod­ies before com­mit­ting cash to the trans­ac­tion.…

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