Why online advertising agencies are driven by effectiveness not just efficiency
A busiÂness expert has urged account manÂagers and othÂers holdÂing media jobs in online adverÂtisÂing agenÂcies to be more disÂcrimÂiÂnatÂing about what they’re tryÂing to meaÂsure with adtech data. Don’t meaÂsure effiÂcienÂcy when effecÂtiveÂness is what’s needÂed There is a fashÂion these days for “proÂgramÂmatÂic
