Tag Archives: Fast Company

Why online advertising agencies are driven by effectiveness not just efficiency

A busi­ness expert has urged account man­agers and oth­ers hold­ing media jobs in online adver­tis­ing agen­cies to be more dis­crim­i­nat­ing about what they’re try­ing to mea­sure with adtech data. Don’t mea­sure effi­cien­cy when effec­tive­ness is what’s need­ed There is a fash­ion these days for “pro­gram­mat­ic