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Can SyncThink Read Your Mind?

Can SyncThink Read Your Mind?

Boston-based Sync­Think has received their tenth patent in the US, if it holds up to legal chal­lenges from oth­er VR com­pa­nies explor­ing sim­i­lar advances. The patent is relat­ed to track­ing eye move­ments in vir­tu­al real­i­ty head­sets, an appli­ca­tion which they’ve already put to good med­ical use and which has the poten­tial to open up many new pos­si­bil­i­ties in VR tech­nol­o­gy. Ear­li­er this year Sync­Think, found­ed by Dr. Jamshid Gha­jar, MD, PhD, FACS, and Pres­i­dent of the Brain Trau­ma Foun­da­tion, gained FDA approval for their EYE-SYNC device. EYE-SYNC is a neu­ro-tech­nol­o­­gy device which tracks eye move­ments is order to deter­mine if a sports play­er has devel­oped a con­cus­sion dur­ing or after a game. The device tracks the eyes for abnor­mal move­ment, which is a hall­mark of con­cus­sions, and accord­ing to the com­pa­ny can return a diag­no­sis in six­ty sec­onds, and is accu­rate and reli­able. Stan­ford Uni­ver­si­ty’s Sports Med­i­cine pro­gram is already using EYE-SYNC to screen ath­letes dur­ing games and deter­mine whether they can return to play, and they believe it could become the diag­nos­tic gold stan­dard for sports-relat­ed con­cus­sions with every team and orga­ni­za­tion from high school through the pro­fes­sion­al lev­el. While sports and mil­i­tary injuries are the pri­ma­ry focus right now, the impli­ca­tions…

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7 E‑Commerce Shopping Innovations for Future Holidays

7 E-commerce Shopping Innovations for Future Holidays

Con­sid­er­ing it’s the hol­i­day shop­ping sea­son I fig­ured we should look into what’s on the E‑commerce hori­zon. Ray Burke direc­tor of Indi­ana Uni­ver­si­ty’s Cus­tomer Inter­face Lab­o­ra­to­ry has spent years ana­lyz­ing shop­ping habits. He was inter­viewed in a recent arti­cle on Popsci.com and he cov­ers 7 top­ics about the future of buy­ing com­mer­cial goods and con­sumer expe­ri­ence. E‑commerce will become the only com­merce; with the use of Big Data and Psy­chol­o­gy they’re fig­ur­ing out nov­el ways to track your in-store behav­ior, antic­i­pate your needs, and help you find exact­ly what you need if it’s avail­able. So let’s see what 7 inno­va­tions are in “store” for us lit­er­al­ly: 1. Track­ing Eye Move­ment 2. De-stress­ing Shop­pers 3. Quick­er Store Exits 4. Mon­i­tor­ing Moods 5. Instan­ta­neous Prod­uct Print­ing 6. Intu­itive per­son­al­iza­tion through feed­back shop­ping 7. Shar­ing Econ­o­my Some of these may feel very intru­sive in a “Big Broth­er” kind of way but at this very moment you still live in a con­sumer dri­ven soci­ety and mak­ing buy­ing eas­i­er keeps you hap­py and makes the retail­er rich­er. It is a twist­ed win-win sce­nario. Besides shop­ping for the hol­i­days just seems like a chore so per­haps all of these will gen­uine­ly help. Track­ing Eye Move­ment —…

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