Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Coming here soon? The UK mobile advertising explosion

All who work assid­u­ous­ly in media jobs at U.S. mobile adver­tis­ing agen­cies can only pray that devel­op­ments in the UK will be repli­cat­ed state­side. Across the pond, the mobile adver­tis­ing mar­ket is poised to dou­ble in 2013, break­ing even last year’s record growth high-point. Smart­phone explo­sion  So says a new report from eMar­keter, which fore­casts that the UK’s 2012 peak of £526 mil­lion ($811.25 mil­lion) will vir­tu­al­ly dou­ble this year to £1 bil­lion ($1.54 bil­lion). Mobile phones adver­tis­ing in par­tic­u­lar appears to have accel­er­at­ed the growth – smart­phones are used more wide­ly in the UK than any­where else in the world. The growth has been phe­nom­e­nal. Mobile adver­tis­ing spend in the UK was esti­mat­ed by the Inter­net Adver­tis­ing Bureau to be a rel­a­tive­ly mea­ger £203 mil­lion ($313 mil­lion). eMarketer’s VP of Com­mu­ni­ca­tions, Clark Fredrick­sen, said, “On a broad lev­el, British con­sumers are adapt­ing to smart­phones and tablets faster than expect­ed. As more con­sumers spend more time on their phones and increase the amount of mon­ey they spend on phones and tablets, that audi­ence becomes increas­ing­ly valu­able to adver­tis­ers. Com­pa­nies will invest in adver­tise­ments for mobile dis­play for­mats as con­sumers spend more time on their phones, with mobile expect­ed to over­take…

Read More

Small Business Mobile Ad Spend Set to Increase in Battle for Retail Dollar

eMarketer

72% of small to medi­um-sized busi­ness­es (SMBs) will increase or main­tain their spend on mobile phones adver­tis­ing over the next 12 months and those busi­ness­es plan­ning to grow their mobile adver­tis­ing bud­gets look set to increase them by as much as 30% in the next year. Almost $2.5 bil­lion was spent on mobile adver­tis­ing in the US this year – over one third of the glob­al total. This now puts the US well ahead of Japan, pre­vi­ous­ly the biggest mar­ket for mobile adver­tis­ing. Accord­ing to eMar­keter, the US spend sits at $2.4 bil­lion for 2012, up an incred­i­ble $1.17 bil­lion on the 2011 fig­ure, and the com­pa­ny pre­dicts those num­bers are set to reach dou­ble fig­ures by 2014. With such phe­nom­e­nal growth, small to mid­size busi­ness­es look set to put more of their mar­ket­ing bud­gets on mobile as the bat­tle for the retail dol­lar hots up. This means any­one think­ing of enter­ing the SMB are­na would be wise to bring some mobile adver­tis­ing know-how to the table, and any­one hop­ing to work for an ad agency might do well to look at those com­pa­nies with a mobile spe­cial­ism. Research com­mis­sioned by Pon­ti­f­lex and con­duct­ed by Bor­rell Asso­ciates has shown that as the war between the SMBs gets seri­ous, spend on mobile ads looks set to sky­rock­et as organ­i­sa­tions in the sec­tor pre­pare to go head to…

Read More