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Tag Archives: eMarketer

Coming here soon? The UK mobile advertising explosion

All who work assiduously in media jobs at U.S. mobile advertising agencies can only pray that developments in the UK will be replicated stateside. Across the pond, the mobile advertising market is poised to double in 2013, breaking even last year’s record growth high-point. Smartphone

eMarketer

Small Business Mobile Ad Spend Set to Increase in Battle for Retail Dollar

72% of small to medium-sized businesses (SMBs) will increase or maintain their spend on mobile phones advertising over the next 12 months and those businesses planning to grow their mobile advertising budgets look set to increase them by as much as 30% in the next year. Almost $2.5 billion was spent on