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Startup fashion eyewear e‑commerce platform Eponym scoops $1 million in seed funding


Here’s a ques­tion which might exer­cise the grey mat­ter of the aver­age e‑commerce man­ag­er and e‑commerce ana­lyst: what’s best — to focus or broad­en? Let’s be a bit clear­er. In the mas­sive fash­ion and retail e‑commerce space, does it pay to focus on your own exclu­sive brand and build a com­mu­ni­ty around it, or is it wis­er to “think broad”? War­by Park­er, the start­up fash­ion eye­wear e‑retailer def­i­nite­ly belongs to the for­mer camp, pro­vid­ing cut-price, high fash­ion alter­na­tives to eye-water­ing­­ly pricey design­er frames under its own moniker. How a broad approach can work But then there’s Eponym, which is also tar­get­ing con­sumers who want design­er eye­wear but is tak­ing a rad­i­cal­ly dif­fer­ent tack to War­by. Where War­by by focus­es like a laser on its own brand, Eponym exists to serve oth­er brands. Any e‑commerce man­ag­er read­ing this is like­ly to be ask­ing “how?” at this stage. Andrew Lipovsky, epoynm’s founder, offers a soft­ware plat­form (as-a-ser­vice) to han­dle an end-to-end process for design­ers want­i­ng to launch their own unique lines, tar­get­ing the mid­dle range con­sumer. The team at Eponym begins work­ing with brands at the out­set, liais­ing close­ly with their design teams. Once the plans have been whipped into place, Eponym…

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