There’s a little problem with analog advertising on social media: businesses are getting sick of spending money on it when they have no idea whether it’s actually driving sales, and social media sites need to prove ROI if they’re to stand a chance of persuading
San Mateo-based startup Drawbridge, whose ad retargeting technology helps mobile advertising agencies and brands target their ads to relevant consumers across devices and platforms, has just announced that it’s now added support for video ads to its repertoire, too. A gateway to new categories of
A radical new dimension to online advertising sales is opening up with the launch of two new products from San Mateo based startup Drawbridge. Every advertising sales manager, search engine marketing specialist and business development manager knows that ad re-targeting is the new name of