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Tag Archives: Do Not Track

Is the Do Not Track Decision the Beginning of the End for Microsoft Advertising?

Advertisers have been baying for Microsoft’s blood this week following the software giant’s announcement that its latest browser, IE10, will automatically default to Do Not Track. This latest move comes after months of wrangling between advertisers and Internet communities to implement an opt-in Do Not Track

Online ad startup drops cookies for behavioral ad targeting

Start-up ad agency Sequential Media has announced that is has jettisoned the cookie and dumped other standard tracking mechanisms like fingerprinting and IP addresses in favor of its newly patented “Crowd Targeting™” technology. In a move that will excite every advertising sales manager and search