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Disney Research on Augmented Reality Demand you Color Within the Lines

Disney Research on Augmented Reality Demand you Color Within the Lines

That good ol’ com­pa­ny Dis­ney is always on the fore­front of doing some­thing cool. Ear­li­er this month we spoke about their using Li-Fi (Read Li-Fi arti­cle here). Now they’re work­ing with AR for kids who like to col­or in books. Why, you might ask? Because they’ve fig­ure out how to turn 2D flat col­ored images and trans­form them into 3D char­ac­ters that you can manip­u­late. So it takes the image of the char­ac­ter in the col­or­ing book and maps the col­ors applied by the user to a pre-made 3D ani­ma­tion of the char­ac­ter. So a child begins col­or­ing the char­ac­ters, the char­ac­ter itself comes to life before your very eyes – that is, with the help of an AR app on any giv­en device. Essen­tial­ly, as the child draws and col­ors, the Dis­ney char­ac­ter then springs to life in real-time like mag­ic. Dis­ney (jobs at Dis­ney) believes that tech­nolo­gies such as AR could help re-ignite their innate dri­ve at being cre­ative by inte­grat­ing the tech­nol­o­gy with col­or­ing books. By pro­vid­ing a bridge between real-world activ­i­ties and dig­i­tal enhance­ments, Dis­ney hopes the mind of child could equal­ly be enhanced in tan­dem. “[C]hildren spend an increas­ing amount of time pas­sive­ly con­sum­ing con­tent…

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Fuse Li-Fi and LED Fabrics together and you get the Future of Media?

What could the Future of Media look like if you fuse Li-Fi and LED Fabrics together?

So if you recall not too long ago I had writ­ten about Li-Fi or light fideli­ty and how it was a game chang­er. Well it so hap­pens that the inven­tor Pro­fes­sor Har­ald Haas has recent­ly pre­sent­ed a TED talk show­cas­ing a pro­to­type exam­ple of how his “light inter­net” would work. I’ll reit­er­ate again what this is, “broad­band trans­mis­sion using the Vis­i­ble Light Spec­trum or VLS. This is part of the elec­tro­mag­net­ic spec­trum, just like radio waves, is safe, prac­ti­cal to use and mul­ti-func­­tion­al”. So with stan­­dard-off-the-shelf LED’s (light-emit­t­ing diode), numer­ous tests were made and it appears that LED light­ing fix­tures can trans­mit wire­less data at very com­pet­i­tive high speeds. I def­i­nite­ly rec­om­mend that you watch the TED talk here: A com­mer­cial prod­uct start­ed ship­ping sev­er­al months ago as Haas has launched a com­mer­cial ven­ture called pure­Li­Fi. The prod­uct, Li-Flame, turns stan­dard LED fix­tures into wire­less Inter­net access points. Let’s take this idea a lit­tle fur­ther. You know we’ve also been fol­low­ing wear­able tech like Disney’s EM-Sense, but what would hap­pen if the clothes you wore on your body was a Li-Fi hotspot or hub? Well you know that the appli­ca­tions can only be guessed at but researchers at the Korea…

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Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

We’ve all grown up hear­ing and expe­ri­enc­ing the “Mag­ic of Dis­ney”, but what does that real­ly mean? Well thanks to their lat­est mag­ic com­pa­nies will know every­thing and we mean every­thing about you, like what you’re hold­ing in your hands at this very moment. No cam­eras, drones, or stalk­ers required, basi­cal­ly just a smart­watch with some cool soft­ware. It’s called EM-Sense, devel­oped by sci­en­tists at Dis­ney Research and Carnegie Mel­lon Uni­ver­si­ty. So the ques­tion you should be ask­ing your­self right now is “What the heck is Dis­ney up to”? It seems like they are get­ting involved in every pos­si­ble piece of tech­nol­o­gy, small, large, sim­ple to super com­plex. But why? Not too long ago we wrote about their aug­ment­ed real­i­ty col­or­ing tech and their appli­ca­tion of Li-Fi. Now they appear to be mov­ing into stranger realms. A research paper was recent­ly pre­sent­ed at a user inter­face soft­ware and tech­nol­o­gy sym­po­sium and it basi­cal­ly explained our bod­ies con­duct elec­tro-mag­net­ic sig­nals and this con­duc­tion can be eas­i­ly mea­sured. It also turns out that objects pro­duce dis­tinc­tive EM sig­nals as well. By using the body as an anten­na and soft­ware to fil­ter the sig­nals, EM-Sense has shown it is pos­si­ble to dis­crim­i­nate reli­ably…

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Li-Fi, LED lights will now Broadcast Ads to your Smartphone, Tablet or TV!

Li-Fi, LED lights will now Broadcast Ads to your Smartphone, Tablet or TV!

Back in 2011 Pro­fes­sor Har­ald Haas of Edin­burgh Uni­ver­si­ty asked “What if every light bulb in the world could also trans­mit data?” It turns out he pro­ceed­ed to dis­cov­er the answer for him­self. So with stan­­dard-off-the-shelf LED’s (light-emit­t­ing diode), numer­ous tests were made and it appears that LED light­ing fix­tures can trans­mit wire­less data at very com­pet­i­tive high speeds. Haas calls it “Li-Fi”, broad­band trans­mis­sion using the Vis­i­ble Light Spec­trum or VLS. This is part of the elec­tro­mag­net­ic spec­trum, just like radio waves, is safe, prac­ti­cal to use and mul­ti-func­­tion­al. This type of broad­band could be lim­it­less. NASA has start­ed work­ing with it to devel­op sup­ple­men­tal com­mu­ni­ca­tions sys­tems with­in the Inter­na­tion­al Space Sta­tion’s Wi-Fi sys­tem, and pos­si­bly enhance it with such fea­tures as Glob­al Posi­tion­ing Satel­lite Rout­ing Sys­tems archi­tec­ture. Accord­ing to NASA, Alexan­der Gra­ham Bell, inven­tor of the not so famous pho­to­phone demon­strat­ed in the 1880s, trans­mis­sion of speech using mod­u­lat­ed sun­light over a dis­tance of sev­er­al hun­dred yards. Cool right? But we don’t have to go all out­er space to see the near term use­ful appli­ca­tions of Li-Fi. It could do won­ders pro­vid­ing broad­band for a com­pa­ny head­quar­ters or sim­ple cof­fee shop. Any­where LED lights are could be designed…

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Five Timely Exclusive Advertising Executive Jobs in New York

New York is one of the best cities to find an exclu­sive exec­u­tive adver­tis­ing job because it is home to these top 10 adver­tis­ing agen­cies: Y&R, McCann World Group, dentsu, DDB, and Ogilvy & Math­er. Exec­u­tive jobs in adver­tis­ing are more lucra­tive than when Shelly Lazarus began in 1976. Most adver­tis­ing execs receive a medi­an salary of around $167,694 annu­al­ly. How­ev­er, salaries are not the only area to change. Those in adver­tis­ing reach more peo­ple with a greater range of adver­tis­ing options. Accord­ing to the gov­ern­ment Bureau of Labor Sta­tis­tics, Adver­tis­ing and Pro­mo­tion Man­agers are the 23rd high­est pay­ing job in New York City at $143,650. New York is Num­ber One for Adver­tis­ing Exec­u­tive Jobs New York proves to be the top spot for job­less mar­ket­ing pros. Employ­ers in the New York metro area are look­ing to fill over 1,000 adver­tis­ing and mar­ket­ing posi­tions across a range of indus­tries, plac­ing it at the top of the list says Forbes Mag­a­zine. The growth of the tech indus­try in the New York has cre­at­ed an ongo­ing demand for Adver­tis­ing Exec­u­tives. New York is also home to some of the top media com­pa­nies includ­ing NBC Uni­ver­sal, Dis­ney ABC, CBS and Via­com. An orga­ni­za­tion…

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