Tag Archives: Digitas’

Online video advertising: is it soaring or shuffling?

Art direc­tors and account man­agers from online adver­tis­ing agen­cies have some­thing of a conun­drum to con­tend with: is online video adver­tis­ing now siphon­ing adver­tis­ers’ bud­gets away from TV and dis­play, or not? Up, down, flat or what? It would seem that the answer depends on what you