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Tag Archives: data analytics

NY ad analytics startup Dstillery looks to international expansion

New York’s ad analytics startup Dstillery is looking beyond the U.S. in a bold expansion plan after raising $24 million in Series C funding. Distilling data The company began life in 2008 as Media6Degrees and adopted its new moniker in September last year. Product managers with

Contently’s new data analytics product Insights measures engagement, not pageviews

Jobbing product managers familiar with advertising tech will be aware that the rise of content marketing has posed a problem for conventional metrics. Before it emerged, most advertisers were chiefly interested in how many eyeballs and clicks landed on their ad, which made tracking the