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New York’s CrowdTwist enhances advertising with tailored loyalty programs

New York loy­al­ty and rewards plat­form CrowdTwist is tak­ing loy­al­­ty-cre­a­tion to new heights after a $9 mil­lion Series B invest­ment round. Omni-chan­nel loy­al­ty While Adland’s account man­agers focus their efforts on opti­miz­ing rela­tions with key agency clients, no one with media jobs in online adver­tis­ing agen­cies is unaware of the impor­tance of cul­ti­vat­ing cus­tomer loy­al­ty. And CrowdTwist, which was found­ed by NY com­padres Irv­ing Fain, Josh Bowen and Michael Mon­tero in 2009, has fast become a lead­ing sup­pli­er of mul­ti-chan­nel loy­al­ty and ana­lyt­ics solu­tions for brands, mar­keters and adver­tis­ers. Essen­tial­ly, intrigued account man­agers may wish to know, CrowdTwist pro­vides tools to help its clients cre­ate online loy­al­ty pro­grams. Co-founder and CEO Irv­ing Fain says that the new cash will help it expand beyond the “intense fer­vor around gam­i­fi­ca­tion” with which it’s been asso­ci­at­ed, and deliv­er “long-term, sus­tain­able val­ue to brands.” Accord­ing to Mr. Fain, CrowdTwist’s unique appeal resides in what it actu­al­ly does with loy­al­ty pro­grams, how it puts them to work: they become sources of valu­able con­sumer data on an “omni-chan­nel” basis (i.e., across offline, online, social and mobile chan­nels). Not only that, but all the data that gets sucked up is opt-in and owned by the brand instead…

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