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New York’s Jack Erwin – Startup aims to be Warby Parker of top quality fashion footwear for men

The first com­pa­ny most ecom­merce man­agers will prob­a­bly think of when they hear the phrase “high-end fash­ion, mod­est price tag” is New York’s ris­ing eye­wear fash­ion out­fit War­by Park­er; but fel­low Big Apple neigh­bor Jack Erwin is plan­ning to do for men’s fash­ion footwear what WB did for glass­es. And it’s just raised $2 mil­lion in Series A fund­ing to help it on its way. Tech-com­merce fusion The source of the fund­ing is intrigu­ing, as the more sea­soned ecom­merce man­ag­er will spot imme­di­ate­ly. The round was led by Crosslink Cap­i­tal, with par­tic­i­pa­tion from Men­lo Ven­tures and Shas­ta Ven­tures. These investors aren’t neat­ly cat­e­go­riz­able as fun­ders of fash­ion wear. They’re more asso­ci­at­ed with tech­nol­o­gy invest­ment, and may well have been attract­ed to Jack Erwin’s plan to apply dis­tri­b­u­tion tech­niques that have been suc­cess­ful­ly tried and test­ed by oth­er tech­nol­o­­gy-fash­ion hybrids (like, indeed, War­by Park­er, who picked up a prince­ly $60 mil­lion from investors impressed by that fusion in Decem­ber last year). Found­ed last year by Ariel Nel­son and Lane Ger­son, the com­pa­ny cre­at­ed and rapid­ly sold 3,000 pairs of shoes in its ini­tial for­ay into the ecom­merce space. The aver­age price per high-qual­i­­ty, sar­to­ri­al­ly vogu­ish pair is $200 – sub­stan­tial­ly low­er…

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