Study shows CPG advertisers trebled mobile spend in 2012
It is no secret amongst those holdÂing media jobs in the mobile adverÂtisÂing indusÂtry that conÂsumer packÂaged good marÂketers have been slow to adopt the chanÂnel; howÂevÂer, new research by MilÂlenÂniÂal Media and comÂScore sugÂgests that this assumpÂtion is yesterday’s news. Things are changÂing fast:
