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What’s Next For Ross?

Ross Levinsohn

Things nev­er stay still in the hurly-burly that is dig­i­tal media, and just this week Yahoo announced that inter­im CEO Ross Levin­sohn is set to walk fol­low­ing the appoint­ment of Google’s Maris­sa May­er. This is the sec­ond time he has been passed over for the top job. Fol­low­ing the sack­ing of Scott Thomp­son, now firm­ly ensconced at shop­ping net­work Shoprun­ner, Levin­sohn was asked to step into the breech and over­see con­tent cre­ation, engi­neer­ing and strat­e­gy. He led adver­tis­ing sales and con­tent, he also won praise for bro­ker­ing part­ner­ships with Clear Chan­nel, Spo­ti­fy and, most impor­tant­ly, Face­book. Levin­sohn also man­aged a deal with Chi­nese e‑commerce firm Ali Baba Group Hold­ing that would see the com­pa­ny buy  back a stake in itself and earn Yahoo $6.3 bil­lion in cash and up to $800 mil­lion in pre­ferred stock. Tak­ing all of the above into account, it seems like­ly he will not be left on the shelf for long. How­ev­er, in the ever-more inces­tu­ous world of the search engine, where CEOs and execs seem to skip effort­less­ly between the giants, what does this lat­est move actu­al­ly mean for the sec­tor and where might Levin­sohn end up? Strug­gling Search Engines Yahoo will undoubt­ed­ly now be…

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