Does the Cannes Lions Festival need a new online ad category to level the playing field?
Any art direcÂtor or account manÂagÂer who has ever worked on a TV camÂpaign will be more than aware of the tough conÂstraints they face to preÂvent ads from costÂing a forÂtune. So it’s a tad ironÂic that the Cannes Lions InterÂnaÂtionÂal FesÂtiÂval of Creativity